It's rather basic to comprehend URL or website redirect; it's a server-based operation that sends a visitor from one online location to another. Due to a change in their address, websites use redirects for a variety of reasons. The most important reason is to keep your site up to date with the newest search engine optimization tactics. You should remember that 301 redirect has the greatest influence on SEO when it comes to passing link equity to a newly constructed webpage, and you must understand the relationship between 301 redirect and link equity.
Prior to 2016, 301 had a detrimental impact on page rank, however this has now totally reversed. If a website employs 301 redirects, it is estimated that it will lose roughly 15% of its page ranking. Matt Cutts, Google's former head of Webspam, outlined the technique but did not provide an actual figure for the reduction in page ranking that might occur as a result of redirection. However, it was confirmed in June 2016 that no website will lose page rank as a result of redirections. Instead, it may result in an increase in a webpage's organic traffic.
When a URL is redirected numerous times to other URLs, such as when one page on your website is forwarded to a second page, which is routed to a third page on your website, a redirect chain occurs. Chain redirects make it difficult for Google to crawl your sites. You should always monitor your redirects since they frequently occur on your website and you are unaware of them. On your website, some of the negative consequences of redirect chains SEO.
Crawling challenges for search engines are caused by chains. They'll lengthen the time it takes for your website to load and introduce delays to each page load. Backlink juice will be lost. If you're familiar with SEO, you're probably aware that not all redirection improve your rankings. Some of them are dangerous and can harm a website's SEO. As a result, knowing about the redirects related with your website is critical. The URL redirect checker on SST can be used.