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Backlinks are connections to your website from other websites. It's also known as incoming links or inbound connections. Generally speaking, if you have a large number of backlinks to your website, the better it will rank on search engine results pages. In addition, the better the quality of your backlinks, the more likely you are to rank higher.
Each backlink is viewed as a recommendation by Google and other search engines. As a result, the more backlinks (and their quality) referring to your website, the more trustworthy it will be to search engines. And, in the end, the higher your ranks.
Don't just focus on the number of links while developing backlinks. Instead, prioritise Effectiveness and Quality. Generally, look for sites with a domain authority that is equivalent to or greater than yours. (To test, use our free domain authority checker.)
Your SERP ranks will suffer if your site has a lot of low-quality backlinks or spammy links. In other words, having ten natural, high-quality backlinks is preferable to having 100 low-quality ones. That's why you should use a backlink checker tool to keep track of and assess the worth of your site's backlinks.